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It would be impossible, and pointless, to pick who’s smartest between the Australian Chief Executive Women - 400 of Australia’s most senior and distinguished women leaders - and the Male Champions of Change - a coalition of decent, powerful men stepping up beside women to create a more gender equal world.

Why, they’re equal in their smartness and their greatness, of course.

Between them, the members of these two initiatives hold the top CEO jobs in the country. Collaboratively, their latest dispatch firing the synapses of the business world is In the Eye of the Beholder – Avoiding The Merit Trap, a 15 page report packed full of ideas which are gaining traction everywhere – and rightly so.

When we talk about engagement in the workplace and building teams which gel and are productive, often what’s perceived to make things work well is similarity - in gender, ethnicity, taste. Such characteristics and qualities have a potential to cluster within organisations. When we recruit unconsciously, we replicate patterns over and over again.

While we might believe that we’re recruiting on merit, and not factors like gender, un-interrogated thinking limits the talent search. And our business suffers from that ‘bias of sameness’ we’ve talked about in our earlier posts.

This is the Merit Trap.

President of Chief Executive Women Diane Smith-Gander explains. ‘Too often, decision-makers think they're selecting the best person for the job on the basis of merit, but in fact they're favouring people who look like them or think like them and ignoring the organisation's future needs,’ she says. ‘When this happens, they've fallen into the merit trap.'

Elizabeth Broderick AO, former Australian Sex Discrimination Commissioner and founder of Male Champions of Change in 2010, says. ‘If women make up 50% of this population in Australia, indeed 60% of the most educated people, why are we not seeing them in equal proportions in organisations?  That tells me there is something other than merit operating in the environment.’

Put bluntly, as only we can, the upper echelons of our business world just might be continuing to recruit based on gender sameness. But they’re calling it merit.

 

AVOID THE TRAP

Avoiding the Merit Trap means setting out deliberately to create a culture of diverse minds. Employees engage with each other not because they’re able to cluster together comfortably with people who think along the same lines as them, but because they see their business being stimulated and enhanced by others who think differently.

Hard-wiring this new thinking into our strategic planning is a big and brave step – but an essential one. It takes a collective acknowledgement at the uppermost level that future challenges might not be answered in the same way as past ones – relying on the same minds, and the same answers.

 

ADOPT DIVERSITY

Jayne Hrdlicka, CEO of Jetstar Group is an early adopter of such thinking. ‘We make small changes to the system because no one believes it’s broken. But if we only tweak, we never get change. To move 180 degrees we have to have someone holding up the mirror at every stage of the process asking ‘why do we think that?’

 

THE FILTER DOWN EFFECT

The Merit Trap is usually a systemic problem, and it takes authentic and innovative leaders and innovative leaders to bring about real change. And here’s what happens. Once our business leaders are thinking about diversity as a means of keeping employees engaged, that thinking filters down through the organisation. Different viewpoints, life experiences and professional knowledge bring a bucketful of enhancement that creates – you guessed it - big impact.