The importance of social media in the recruitment world is ever increasing and a report by Adweek discovered that almost 92% of all recruiters now use social media to source the best candidates for their job vacancies.
Building and populating a talent pool via social media can be a great way for you to jump the skills gap and interview and recruit quality candidates. Unfortunately, this is easier said than done.
Luckily we live in the digital age and social media has eased up the talent acquisition process. This online space has made it much easier for recruiters and to attract and engage good candidates as well as making better candidate matches with their job vacancies.
Social media comes in handy when it comes to identifying skilled professionals in the field and creating a connection. Here are 4 ways to create a better recruitment process and build a better talent pool through the use of social media:
1. Target the Right Platform to Create a Quality Talent Pool
Focusing your searches on the correct social platform/social networks can make all the difference between an endless search for the right candidates and a well-built talent pipeline. You can also opt to use cloud-based recruitment software to better manage the talent pool.
An instance, Healthcare professionals are more likely to be chatting about new medical regulations on LinkedIn whereas graphic designers are much more likely to focus their time on visual-focused social media platforms like Tumblr and Pinterest.
It is best to do your research and find out where your target candidate audience spend most of their online time, so you can focus more of your efforts on the correct outlets according to your candidate requirement.
2. Build Your Brand Presence and Authority on Online Platforms
Most of the tech-savvy millennial generation search for their information online so if you want to source the best job candidates then you need to harness social media to effectively display your company’s corporate values and job vacancies.
It is best to first create an active online presence first and establish your authority in your respective field. Try and keep your customer’s and potential employees in mind when building your online social media presence.
What your brand represents has become more important now than ever before. Most millennials out there are looking for an emotional connection which means that they want to work for the right company without compromising on their beliefs and ethical values.
You can create a social media presence and use it to depict your company beliefs and ethical values in the best possible light.
3. Arrange Live Recruitment Sessions on Social Media to Hire Talent from Different Locations
Social media platforms provide an opportunity for you to recruit new employees through live sessions online. Screening employees has never been easier due to the possibilities that social media offers when interviews and testing are concerned.
All you have to do is type out a message to your candidates and wait for them to switch on their cameras and start conducting your interview. There is no need for travelling, complicated appointment times or even recruitment offices.
4. Use Your Social Media Platform to Post Job Ads
Once you have established your company’s social media presence and authority, you can start posting your jobs ads on your social media platform which will get candidates to visit your career site, but make sure that your site is both computer and mobile friendly as most job applicants scroll through job openings through their phones.
You can also further go on to add testimonials of current employees as well as getting employees referrals, you can take help of your current employees to do this.
The benefits of using social media in your recruitment process is a part of an ongoing revolution in human resources. So, use it with a good strategy to get the most out of it!
Author Bio: Kelly Barcelos is a progressive digital marketing manager specialising in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.